marketing dashboard
get the most out of your marketing spend
understand how changes in spend impact demand generation
More often than not, marketing budgets are built based on intuition, not on facts. This process is most vulnerable during tough economic times, when marketing budgets are often the first to get cut. With Aperandi, marketers can base arguments for maintaining or increasing marketing spend on facts. Knowing for example the cost per lead can help quantify the impact of budget cuts on lead generation. If every dollar spent generates 10 leads, every dollar cut means 10 fewer leads. Marketers can therefore quantify to management the number of leads forgone for every dollar in marketing cut.
ensure marketing spend supports sales goals
You want marketing to help sales meet their quota. Knowing the sales conversion rates can help determine the total number of leads marketing needs to generate. For example, suppose sales needs to close 20 deals next quarter. You use Aperandi to determine that 20 out of every 100 website leads results in sales. To help sales meet their quota, you know that you need to generate at least 100 leads through your website. You can use Aperandi's average cost per lead to help you budget your marketing spend to support the sales quota.
