marketing dashboard
measuring marketing effectiveness
demonstrate value
Your sales team is complaining that marketing doesn't generate enough leads. Or perhaps they're complaining that the leads generated are of poor quality. Wouldn't it be great to prove that 10 out of the last 12 sales deals that closed originated from marketing campaigns? Or perhaps demonstrate that 30% of all marketing leads generated turned into qualified opportunities? Use Aperandi's dashboard to once and for all prove marketing effectiveness.
learn from your success/ failures
You need to decide which programs to run next year. Sales wants a program where prospects are invited to a sporting event, similar to an event run last year. Aperandi reveals that the event last year was one of the 3 least effective marketing offline seminar/events. Use data from Aparendi to avoid making the same mistake twice.
