marketing dashboard
providing visibility through marketing dashboards
track effectiveness of marketing channel
Ever wonder whether your outbound phone efforts generate more leads than your PR activities? Or whether referrals from alliance partners generate more sales leads than visitors to your website? Aperandi's easy to use marketing dashboards provide instant visibility into the marketing channels that generate the most sales leads for your organization.
identify best performing marketing campaigns
You run hundreds of marketing programs a year. Ever wonder which were your best performing campaigns? Aperandi uses a variety of performance metrics to identify the top 3 campaigns by marketing channel. Users can drill down in Aperandi's marketing dashboard to quickly identify top performing programs based on the highest number of leads, the best marketing ROI, even the most sales.
view demand generation activities by geography
Several of your sales teams claim that they are not receiving the same number of leads as other territories. Quickly validate this assertion by examining demand generation by geographic location. This analysis will help you identify the states with the most leads, as well as the states with the fewest leads. States with the least leads might warrant special regional targeted marketing campaigns to bolster lead flow.
