marketing dashboard
lead generation conversion rates
use close rates to prioritize sales efforts
You generate hundreds, if not thousands of leads per month for your sales team. Knowing that the leads generated from the website have a 400% greater chance of closing than the leads from direct mail campaigns can help prioritize sales efforts. Aperandi analyzes historical data to calculate the percent of overall leads that converted to actual sales.
plan marketing efforts intelligently
Ever wonder how many leads you would need to produce to generate a single sale? Aperandi's marketing dashboard will automatically calculate the lead conversion rate for every campaign run. Knowing which campaigns generated the highest number of closed sales could change the way you make your marketing investments. Aperandi also calculates the lead conversion ratio across every marketing medium used. This allows a marketer to quickly identify that leads generated through web initiatives have higher close ratios than offline events, or that partner referral leads ultimately have the highest close rates.
