marketing dashboard
cost per lead as a marketing metric
know what you spend
Calculating the cost per lead can be a time consuming, cumbersome process. Aperandi will automatically calculate the average cost per lead across each marketing channel. Marketers can use this information to quickly identify the most cost effective lead generating channels.
justify what you spend
More often than not, marketing budgets are built based on intuition, not on facts. This process is most vulnerable during tough economic times, when marketing budgets are often the first to get cut. With Aperandi, marketers can base arguments for maintaining or increasing budgets on facts. Knowing the cost per lead will help quantify the impact of budget cuts on lead generation. If every dollar spent generates 10 leads, every dollar cut means 10 fewer leads. Marketers can therefore quantify to management the number of leads lost for every dollar in marketing cut.
