marketing dashboard
identify most effective marketing campaigns
linking campaigns to sales opportunities
All to often, marketers measure campaign effectiveness by tracking the total number of sales leads generated. Is a campaign successful if it generates thousands of leads, but none of these leads turn into qualified sales opportunities, let alone turn into revenue for the company? Aperandi measures campaign effectiveness by tracking both the total leads generated, as well as the total number of these leads that become qualified sales opportunities.
linking sales opportunities to revenue
Aperandi will also track & correlate company revenue to marketing campaigns. Now marketers can track individual sales transactions, aggregate transactions, and total revenue generated by every marketing campaign.
