Redefining the Marketing Dashboard

I meet many marketing executives who lament that their departments are misunderstood, that their contributions to the business are undervalued. It’s an age old dilemma that has haunted many marketing executives, but it is a dilemma that is fixable. I believe that many marketers may do a great job marketing their company/ products, but they do a miserable job marketing their team’s achievements. How do you know whether you’re one of those individuals? If you’ve heard one or more of these statements from your sales teams or your executives, then it’s time to get serious about your internal marketing efforts.

1.    Marketing doesn’t generate enough leads
2.    Marketing doesn’t generate any good leads
3.    None of our sales came from marketing campaigns
4.    I don’t know what marketing does
5.    We have a marketing department?

Ok, so you answered yes to one of the statements above. Now what? The good news is that there are several tactics that you can use to improve marketing’s visibility within your organization. Stay tuned for my self-help guide in my next blog post.

This entry was posted on Saturday, June 27th, 2009 at 9:48 am and is filed under Marketing Effectiveness. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.